My wife and I have been hooked on this show called “The Voice.” It’s one of those shows like American Idol where people try to become the next big music artist by:
1. singing really really good
2. having a personality where people say “hey! I like her/him!”
They sing their hearts out and try to impress watchers to vote for them. If no one likes them hopefully some hotshot producer gets a whiff and offers them a record deal.
Anyway, thinking about musicians got my thinking about an article I read. It said that to make a livable wage as a music artist you really only need 1000 true fans. These fans will drive 300 miles to hear you play, buy anything and everything you make because they just LOVE you. They’ll buy T-shirts with your quirky saying on them and facebook stalk you like no other.
Thank goodness optometrists are not musicians. Optometrist probably don’t need a 1000 raving fans but the point of this post is that you should have a nucleus of insanely loyal patients. These patients come on time, listen to your recommendations because they know you truly care for them, and recommend the heck of you.
In return you treat them like family, well, at least the good part of the family and not the crazy Uncle Steve who keeps asking for money. This is how you build a practice.